KINESSO
PROJECT
At the end of 2023, IPG Mediabrands agencies Reprise Digital, Kinesso, and Matterkind joined forces to become KINESSO, IPGMB’s tech-driven performance agency. KINESSO’s brand moving forward is committed to unifying the complex nature of a brand’s media, data, audience, analytics, and creative architecture, to realize the true value of its marketing. The brand needed to follow that.