REM
TYPE
Campaign
ROLE
Lead Designer
PROJECT
R.E.M is a conceptual New York-based “sleep store” offering bookable nap pods and their own line of bedding and sleep products. Targeted at the always tired, but always busy young professional of the Instagram age, R.E.M uses dreamy type, soft and psychedelic tones, and groovy tone of voice to lure them into their dreams.
