ABOL COFFEE
TYPE
Brand Identity, Packaging, & Social
ROLE
Lead Designer
PROJECT
Abol isn’t just about coffee—it’s about culture. Tasked with crafting the brand identity for this bold, Ethiopian-inspired coffee house, I developed a visual and verbal language that blends heritage with modern edge, ritual with rebellion.
From packaging design to a provocative seasonal campaign to the launch of a DJ-driven coffee shop series, I shaped Abol into more than a café—it’s a hub for connection, conversation, and curated chaos (the good kind).
DELIVERABLES
Branding, packaging, campaign concept, creative strategy
