FARO
TYPE
Event Design
ROLE
Lead Designer
PROJECT
This branding concept was developed for KINESSO’s annual conference, designed to unite industry leaders from around the world in Cascais. The name FARO means “lighthouse” in Portuguese, the host country for this event. The annual conference was hosted as a guiding light for ideas, connections, and innovation among change at this agency.
My vision for the event branding was to capture the energy of collaboration, the vibrancy of Cascais, the global nature of the agency, and a sense of a new beginning. I created a design system that evoked elegance and hope in this new chapter, while ensuring flexibility across digital, print, and environmental applications.
