FIT WITH AYO
TYPE
Brand Identity, Packaging, Web & Social
ROLE
Lead Designer
PROJECT
Fit with Ayo is a fitness brand rooted in joy, community, and holistic wellness, founded by a proud Black-Nigerian woman dedicated to one-on-one coaching. Inspired by its namesake—meaning "joy"—ayo fosters an inclusive space where movement is about strength, self-acceptance, and connection. I led the brand identity, developing a visual language that reflects warmth, empowerment, and vibrancy. From social strategy to defining the look and feel, I crafted a cohesive brand presence that speaks to Ayo’s mission: making fitness a celebration of every body.
DELIVERABLES
Brand strategy, identity design, website homepage, and social media assets
